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Episode 1

In this episode we talk about:

  • Trade shows: how to waste £10k or more in one easy step… but also, how to get the most out of it and get a huge return
  • Mr Beef Jerky at the food festival I went to…
  • It’s not just about sale on the day – getting info for follow up is crucial, and whilst email is the best follow up because it’s practically free, direct mail is also awesome
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